Ethical link building and website promotion
Things to Consider When Choosing a Link Building Service
As a major part of SEO, Link Building is a highly dynamic field with a very high demand which is growing rapidly. With this being said, yet there's a limited amount of quality SEO link building services and professionals.
Link building contains various sub niches such as link baiting, social media marketing, article marketing, blogging and press relations, and even link buying.
However, There are few hundreds, if not thousands of companies offering link building services on the web and the top SEO and link building experts like Aaron Wall and Jim Boykin rejecting offers, so how is it possible to select a quality link building company?
The following are five considerations when choosing your link building campaign providers:
Make sure that the agency you choose doesn't put all of their eggs in 1 basket. Some of the companies out there only submit your sites to directories while other services concentrate their efforts on blogging. Others just pay for links, some only do article marketing or press releases, and others are still doing only reciprocal link building.
Seek for an agency or freelancer that are able to do a few of all linking methods because once your link building process is varied and isn't locked on one linking pattern, Search engines and Google specifically determine that as a natural link pattern, and reward you with good rankings and trust. So if you don't want to associate your website with only one linking style, stay away from such link building methods.
Cutting Edge Techniques
Reciprocal links and directory submission might have been useful in the past, but a good link building process would target both current and future linking and search rankings attributed to linking.
If they're blogging, active in the social media networks, bookmarking and creating links from relevant pages and sites that are related to yours, most chances are that you would benefit from investing in this kind of link building in the upcoming year. If their link building techniques are old fashioned, your search engine rankings and incoming links wouldn't have much value in the future.
Ethical Link Building Techniques
Ethical Link Building Techniques are a major element to consider when hiring a link building services, together with link diversity and cutting edge techniques. Are they all talk or would they be able to put their money where their mouth is and deliver?
Would they use your budget just to provide you with hundreds of old fashioned links such as: directory listings, links on links pages, comments spam or links from duplicated content. Not only that such links might hurt your site's link building, but it might actually ruin your company's good name in the future.
References and Testimonials
Make a little research, try to find out who have they worked with and who are their current clients, check for the quality of their backlinks, rankings, and so on. You can ask their customer service for some examples of past clients, past work and maybe even some client contact details. A reliable agency will provide you with such info.
Reputation and Connections in the Industry
How did you reach this company or individual? Are they well connected in the industry? Are they known? Google their name and search for what people say about them, Find their profiles on social media sites they contribute to, or look at their work history on LinkedIn. Try to Google their name together with the word 'scam' or 'fraud' to make sure you don't waste your link building budget on some fraudlents.